Bryohm
Campaign concept
About
Bryohm is a holistic health guidance agency where individuals, professionals and organizations can connect and explore things around mental, emotional, physical and relational health.
The brief
The brief was to pitch and create a campaign based on existing strategy documents to expand their brand awareness.
Project deliverables:
”Våga säga mig”
This concept empowers swedish female “people pleasers” to prioritize themselves and realize that it is not selfish to focus on their own well-being, because their own well-being also positively affects those around them. Dare to say me is also a play on words with the quote “Våga säga nej” (dare to say no). We wish to arouse feelings such as pride, strength to choose yourself and actually prioritize your health for your own sake. We want to do this through a powerful, challenging and warm tonality.
Instagram carousel made by me.
Posts by Lisa, Hilda and myself
Client feedback
“Stort tack för allt arbete ni gjort för oss! Ni har varit så proffsiga från första kontakt till sista slutpitch. Dessutom har ni gjort fin research och förankrat allt ni gjort på ett väldigt trovärdigt och engagerat vis – i combo med era skills inom design, marknadsföring och kommunikation. Ni är en guldtrio ⭐️”
– Charlotte Olsmar, founder Bryohm
Process
This project was deeply rooted in strategy and highly collaborative within the group. Research, positioning and client meetings helped us understand where the business was at the moment, and where they wanted to be.
After diving deep in their strategy documents, doing research, narrowing down the target group (Women 28-35 y/o, stressful big city living) and brainstorming up to 70 different ideas, we delivered the three concept below.
Bryohm keywords:
- Human
- Personal
- Safe, Helpful
- Self aware
The first two concept options
The third and chosen concept
Colour palette change for a more mature expression, by Lisa Edlund (old colours to the left).
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Paskaia
